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“Love is limitless. Love is long kisses. Love is art. Love is feeling comfortable in your own skin. Love is the light that shows us the way. Love is empowerment. Love is true romance. Love is finding, and building, a community. Love is the roads yet to be travelled. Love is homecoming.”

 

We are more than a fashion brand. We are a mindset. Love is our

heartbeat, our main attraction, and value system behind every

collectible piece you will discover here. Designed to seduce, lift you

up and make you feel the best version of yourself.

In The Mood For Love’s ethos is that every day should be a

celebratory occasion. Our unique aesthetic is a tribute to selfconfidence,

infused with a subtle sexiness. Featuring shiny sequinembellished

attire to spark more joy in your day (and night).

Elevated tailoring and power suiting that serves effortless

elegance. Rich colour palettes to inspire an everyday romanticism.

Blending haute modern minimalism and boudoir dressing. For us,

femininity is a state of being. An ever-evolving conversation that

should embolden you to unapologetically embrace one’s inner

strength, sensuality, and sensitivity all at once.

Founded in Istanbul, in 2017, interior architect Rezzan Benardete

and fashion designer Banu Bora’s shared vision has always been to

communicate a feeling of both passion and playfulness through

their collections, drawing on past and present influences to convey

love’s infinite manifestations. Inspired by both fantasy and

realism. Whether evoking the nostalgic – and hedonistic - spirit of

1970s New York City on the dance floor at Studio 54, a Jungian

approach to self-love, the surreally erotic visuals of a David Lynch

movie, the lyricism found in literature or a song that transports

you to a moment and space in time.

We don’t just wear clothes, we wear memories. Those we have lived

through and dream-like narratives that have been passed down to

us. Our Turkish roots and rich artful heritage can be found weaved

into every seam, celebrating Istanbul’s poetry of place, from

luxurious crimson, violet and gold hues to sensuous silk and velvet

textiles - working with local female artisans to craft high-quality

pieces that are built to last, and love, for a lifetime.

Alongside producing our seasonal collections, ITMFL’s overarching

mission is to connect our customers with love stories that shape

our products. Our design philosophy is committed to celebrating

self-expression and personal connections, so we’ll be expanding

our lifestyle eco-system to bring you more curated styling advice,

whatever the occasion. More personalised shopping edits. More

dopamine-inducing design, culture, art and travel inspiration.

More joy.